Blog
Aug
River Heights Chamber Launches New Logo and Brand Identity
Nicole Bengtson 0 comments Business Ideas, Editorials, Event News, Marketing, Social Media
New identity conveys momentum and focus on ‘Driving Business Success’ for the future
Inver Grove Heights, MN (August 21, 2018) – The River Heights Chamber of Commerce, a not-for-profit business organization dedicated to providing resources and support to help businesses grow and thrive, unveiled today a new brand identity. The new logo comes at a time when the Chamber is establishing a foothold for future business growth and reaching out to a broader base of potential members.
The branding project kicked-off in March to look at outcomes that would reinforce desired brand attributes and increase appeal to members, prospects and the broader business community, create a more modern, progressive look and establish a tone with a tagline that is both believable and defendable.
“We don’t just represent our members,” said River Heights Chamber of Commerce Chairman, Brenda Dietrich. “We work for the greater good of ALL businesses in the communities we serve. The River Heights Chamber staff and Board of Directors are proud to unveil our new brand identity to everyone in the business community who can utilize the Chamber’s many resources.”
The concept behind the creative
The wave and bridge elements shown in the new logo represent the Chamber’s ability to bring together businesses and communities through connections, knowledge sharing and resources, while also symbolizing the geographic footprint of the River Heights Chamber as a river community. The bridge artwork also represents one of the Chamber’s most iconic projects, the construction of the Wakota Bridge.
“The Chamber essentially serves as a bridge to business success,” said Dietrich. “Businesses of all sizes, in multiple cities, benefit from our services and the networking and collaboration our events provide. The combination of the bridge and water elements, and emphasis on “Chamber of Commerce” creates an instantly recognizable and memorable brand.”
The new identity and tagline (Driving South Metro Business Success) reflect the qualities and characteristics member organizations and community leaders say they value most about the River Heights Chamber, while the colors and design exude a sense of inclusiveness, friendliness, forward-thinking attitude, dependability, trust, balance and security.
“The Chamber supports businesses in Inver Grove Heights and South St. Paul, as well as around the South Metro, with advocacy, networking and educational programming. Through this rebrand, we hope to open more doors and focus on diversity, connections and economic growth,” added Jennifer Gale, River Heights Chamber of Commerce President.
The River Heights Chamber of Commerce is dedicated to making connections and delivering resources that benefit local businesses. Visit www.riverheights.com or connect with us on Facebook, Twitter and Instagram to see the new logo and brand identity in action, and to learn about the benefits of membership.
About River Heights Chamber of Commerce
The River Heights Chamber of Commerce is committed to its mission to aggressively promote the interests of the business communities of Inver Grove Heights and South St. Paul. The organization is volunteer-driven and strives to attract and retain businesses to keep the business community thriving. Driving economic progress and business development is its focus. The River Heights Chamber continues to provide value-added opportunities for all members. Visit the River Heights Chamber website www.riverheights.com to learn more!
Media Contact for River Heights Chamber of Commerce:
Nicole Bengtson, Director of Marketing & Communications
651.451.2266 ext. 1033
Nicole@riverheights.com
Aug
You’re Invited to Food For Thought
Nicole Bengtson 0 comments Business Ideas, Editorials, Event News, Marketing
On the Menu… Branding!
Tuesday, August 21
11:30 a.m. – 1:00 p.m.
Evolve Workplace
260 Wentworth Ave E.,
West St Paul, MN 55118
Attend the River Heights Chamber’s new luncheon series called Food for Thought! Each member luncheon will focus on a different topic. On the menu, this month is a branding presentation from Dan Foote of FootePrint Marketing & Advertising as well as the special reveal of the River Heights Chamber’s new brand from Tabor PR!
You’ve likely not heard of Foote, yet you more than likely have heard of the brands that he helped establish.
How did The St. Paul Grill become “A Favorite On Everyone’s List?”
How did Pazzaluna get named Pazzaluna?
Why did a small town in Mississippi have to “Give A Sh-t” in order to drive economic development?
Most importantly, how can discovering the answers to these questions make a difference to your brand?
Hear how Dan Foote, partner in FootePrint Marketing & Advertising for the past 30-years used the Brand•FootePrint process to help establish each of these brands. And more importantly, how you can take advantage of this same process.
“Never be afraid to ask why and take the time to saunter down a cobblestone path.” Dan Foote, Partner, FootePrint Marketing & Advertising
Aug
Member Spotlight: KOMA
Nicole Bengtson 0 comments Editorials, Marketing, Member Spotlight
We Built This City, by Starship, is not only a successful song from 1985 but is also a theme song KOMA showed their love for in their 2015, 30 year anniversary, music video on YouTube here. No, KOMA didn’t build the city on rock and roll, but they do love to build!
In 1985, Dan O’Brien, Jim Krech and Brian Wass formed a partnership and opened the doors of Krech, O’Brien and Wass after formerly working together for the CHS architectural and structural engineering department that closed. Two years later, Brady Mueller joined the firm as an owner and they became Krech, O’Brien, Mueller + Wass. In 2004, the firm rebranded and became Krech, O’Brien, Mueller and Associates. Under new ownership, the company completed a second rebrand last year and is now doing business as KOMA.
KOMA’s mission is to collaboratively create inspiring, aesthetically pleasing and highly functional spaces for people to live, work, learn, play and worship. They achieve this through hard work, passion, keeping a healthy workplace and teamwork. KOMA has worked with numerous companies within the community including Neighbors, Inc., Old World Pizza, Waterous, CHS and Gertens Greenhouse. They have a wide range of experience in multiple industries including education, corporate offices, retail and industrial.
When asked about what inspires their business, Ashley Riley, marketing coordinator, shared, “We are a firm built on relationships. We embrace partnerships with our clients and we believe people come first, always.” This statement also holds true with their participation in the River Heights Chamber of Commerce. KOMA has always volunteered with projects and at events to lend a helping hand since they joined the Chamber over 33 years ago. When asked about their favorite thing about the River Heights Chamber, Ashley said, “We love the people! The Chamber is very inclusive, very welcoming and the relationships are genuine.”
KOMA is a perfect example of how a good company is built. Keeping a healthy workplace while maintaining hard work can be tough for anyone, but when KOMA pairs it with passion and makes sure to add a little fun, they created a strong, cohesive company. The company’s values, their dedicated staff and their dedication to their relationships are ensuring success for KOMA’s future.
Watch their Member Spotlight video with managing partner, Marc DuBois below.
