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Showing posts tagged with: Schapiro Group Study on Local Businesses in Local Chamber of Commerce

A Consideration for All Business Owners

Nicole Bengtson
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Business Ideas, Editorials, Marketing

What Can You Get from a Chamber of Commerce?

Inver Grove Heights/South Saint Paul If you are a small business owner and have a few dollars left to spare as the year wraps up, how do you choose where to invest it?  If you have been on the fence about joining a chamber of commerce, here are some things to consider…

A Chamber of Commerce is a group that is dedicated to protecting and promoting the local business community. Does that mission align with your values when you started your business?  What’s its primary goal? To help business owners network and grow.

The River Heights Chamber of Commerce has a good reputation, and many consumers have positive perceptions of members and their businesses.  In fact, you may be interested to know that according to a 2012 study conducted by the Schapiro Group, 49% of consumers were more likely to think favorably of a local business if it was a member of its local Chamber — and 80% were more likely to purchase a product or service from a Chamber member.

The average cost of membership depends on the size and number of employees your business has. Many small business memberships fall into the $30 per month range.  That’s not a lot, considering the monthly benefits you receive.

If you ask around, you will hear that most members think their membership is worth it, and they will remind you that you get what you put in — that means attending events, volunteering and getting involved.  Overall, most business owners feel a Chamber of Commerce membership is a must-have. There aren’t many cons — it’s an affordable group that will foster immediate connections and promote your business.

Chambers of Commerce are still relevant despite advancements in technology and online networking. The River Heights Chamber members receive numerous promotional perks, exclusive advertising and networking options and additional exposure for their companies or organizations.

The Chamber of Commerce isn’t a magical business solution where you’ll see immediate ROI. No matter what, you’ll have to work hard to get what you want out of it. Yet, if you are a small business owner, you already know that because you take the risk every day.  Thank you to all the business owners in the River Heights region!

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